Volume 7, Issue IV / 2024

Abstract. The train network has always resulted in the change of the global tourism business. Regional tourism can also contribute significantly to the overall expansion of national tourism. This study paper investigates the influence of Vistadome coaches on tourism in Haflong and other picturesque hill locations in Assam, India. The research focuses on how a single train with only two carriages brought about a significant transformation in Haflong's economy. The research examines the influence of railways on tourism, job prospects, and the establishment of informal sectors in Haflong over a short period.

Abstract. Transportation Network Companies like Uber, Ola, originated in 2010 as a response to the evolving digital platform. TNCs helps in improving roads, airports, and services. It provides convenient on available transportation, which allows users to request rides at any time. TNCs create jobs for drivers, which helps in increasing employment. This includes part-time or full-time job opportunities for individuals with unstable income opportunities. The present study intends to understand the consumer experiences of both TNCs and Public Transport and examine the comparative factors associated with both TNCs and Public Transport. The findings include accessibility plays a pivotal aspect, highlighting that while TNCs may offer convenience to some, they are not universally accessible.

Abstract. Social entrepreneurship has become an important force behind economic growth and social transformation, especially in underdeveloped nations where conventional methods might not be effective. This study examines how local communities in the Kamrup district of Assam have played a crucial role in the development of social entrepreneurship. This study mainly aims to understand how local communities contribute to the success of social enterprises by combining a thorough literature review and investigating the examples of the specific contributions made by the local communities to the development and prosperity of social enterprises in that area. The study emphasizes the vital role that local communities play in supplying labour, expertise, and social capital resources that are critical to the viability and expansion of social enterprises. This research study indicates that community involvement plays a crucial role in ensuring that social enterprises are culturally appropriate and in line with local requirements, hence increasing their credibility and influence. The paper also highlights important obstacles that social entrepreneurs must overcome, such as resource limitations, trust issues, and cultural hurdles, which can hinder productive community engagement and co-operation. The study provides examples of effective ways used by social enterprises to involve local people through organic farming cooperatives, eco-friendly handicrafts, and healthcare access efforts. Developing capacity, establishing strategic alliances with regional groups, and employing participatory methods are some of these ways. The results highlight how crucial it is to promote cultural awareness, increase community involvement, and strengthen support networks in order to empower local communities and promote sustainable development. Social enterprises in Kamrup district can increase their resilience and effect by utilizing local networks, resources, and knowledge. This will ultimately help them to contribute to the larger objectives of social and economic development of the region. Policymakers, practitioners, and scholars who are interested in the dynamics of social entrepreneurship and community engagement will find this study to be insightful. It also offers actionable suggestions for improving the effectiveness and sustainability of social enterprises.

Abstract. Women in STEM fields frequently confront specific hurdles such as gender prejudice, underrepresentation, and limited access of resources. Despite these challenges, female entrepreneurs have not only prospered but also contributed to charitable behaviour and societal health. This synthesis investigates the diverse roles of women in STEM (Science, Technology, Engineering, and Management), with an emphasis on women entrepreneurs' contributions to altruistic behaviour and well-being. The synthesis begins by reviewing previous studies on the challenges and facilities for women in STEM areas. It also emphasizes key aspects like as networking opportunities, mentorship, policy initiatives, and so on. One goal of this investigation is to better understand the relationship between entrepreneurship and well-being. This also emphasizes the importance of community and support systems in promoting personal and professional success of women entrepreneurs while maintaining their well-being. The synthesis focuses on women's dual influence on STEM entrepreneurship, which includes technological development and innovation while maintaining altruistic behaviour and well-being.

Abstract. The terms "green structure" and "sustainability" are frequently used interchangeably because of the vital role that green structures play in structural development, industry innovation, resilient infrastructure development, sustainable urban design, and climate change adaptation measures. To develop and preserve these ecological assets, local communities, businesses, and government organizations frequently work together. In rural India, green infrastructure is being promoted via the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA). In addition to promoting ecological conservation and environmental sustainability, MGNREGA is a social security program designed to guarantee livelihood security through employment. Green infrastructure development is supported by MGNREGA, which incorporates activities like afforestation, water conservation, and building sustainable rural assets. These initiatives support rural livelihoods by creating jobs, but they also aid in the preservation and repair of natural ecosystems. The main objective of this paper is to highlight the activities for green infrastructure under MGNREGA and the problems faced for the implementation of green infrastructure initiatives under MGNREGA.

Abstract. This study provides an in-depth analysis of gastronomic e-enterprises in Assam, India, with a specific focus on online food businesses. Its objective is to investigate the emergence, growth, and operational dynamics of these digital platforms within the culinary industry. By utilizing mixed-methods research, including surveys, interviews, and secondary data analysis, the study examines the characteristics, challenges, and opportunities associated with gastronomic e-enterprises. The findings provide insights into market trends, consumer behavior, and the digital strategies adopted by culinary entrepreneurs in Assam. The study also highlights the challenges faced by online food businesses in Assam, including logistics, payment gateways, and consumer trust. Finally, the research identifies several digital strategies employed by culinary entrepreneurs, such as social media marketing, food blogging, and online ordering systems. The results of this study can inform policymakers, investors, and culinary entrepreneurs on the development and sustainability of gastronomic e-enterprises in Assam and beyond.

Abstract. The green economy is a transformative approach aimed at reconciling economic growth with environmental sustainability. It emphasizes reducing carbon emissions, enhancing energy and resource efficiency, and preventing the loss of biodiversity and ecosystem services. Central to the green economy is the idea that economic activities can be both profitable and sustainable, fostering innovation and promoting practices that benefit both people and the planet. Sustainable development, as defined by the United Nations, meets the needs of the present without compromising the ability of future generations to meet their own needs. This concept integrates three core dimensions: economic growth, social inclusion, and environmental protection. Achieving sustainable development requires a comprehensive approach that balances these dimensions, ensuring that progress in one area does not come at the expense of another. The transition to a green economy is critical for sustainable development. This transition involves adopting policies and practices that promote green investments, sustainable infrastructure, and the creation of green jobs. It also includes fostering an inclusive economy that provides opportunities for all, particularly marginalized communities, and ensuring that the benefits of green growth are shared equitably. International organizations, governments, and businesses play pivotal roles in advancing the green economy. Collaborative efforts are necessary to design and implement policies that incentivize sustainable practices, support research and innovation in green technologies, and enhance global cooperation on environmental issues. Public awareness and education are also crucial to drive the shift towards more sustainable lifestyles and consumption patterns. The green economy represents a path towards a sustainable future, where economic prosperity and environmental stewardship go hand in hand. By embracing this approach, we can address the pressing challenges of climate change, resource depletion, and social inequality, ultimately achieving a balanced and resilient world for present and future generations.

Abstract. The aim of this research is to study vendors’ attitudes towards green products with reference to Guwahati city. This research topic is chosen for the premise that sustainability has gained attention of the common people, as still there remains a considerable confusion among common people regarding pollution and environmental concern. Understanding how vendors contribute to the availability and promotion of green products will provide insights into their potential to mitigate environmental harm. The research has been conducted to answer few important questions from 30 vendors on the perspective of vendors regarding the practices of green products, their challenges faced and opportunity for various green products in Guwahati city. An understanding of vendors’ perspective towards green products will help the manufacturers and government while dealing in green products. Thus, there is the need to carefully understand the vendor’ attitudes towards green products in order to know business practices followed, practices of environmental conservation, and societal well-being, ultimately aiming to foster a more sustainable future.

Abstract. Green tourism, as it is basically defined as an environmentally friendly tourism concept with a variety of focuses, focus areas and meanings. In a broader term, Green tourism encompasses a plethora of activities which is many ways is a responsible tourism vocation or concept with the basic idea of providing eco- friendly services. The prime motto of this type of tourism is to conserve and preserve nature and its environment in the most accountable manner, with utmost dedication, commitment, sincerity and application. The present study takes the area of Mayang (or Mayong) is a village located in the Morigaon district of Assam, on the bank of the mighty Brahmaputra river and very close to the Kopili tributary, is 40 Kilometres ( 25 Miles ) away from Guwahati along the Homen Borgohain Road . Another key prospect of this area, is the Pobitora Wildlife Sanctuary, which has got the highest concentration of the one horned rhinoceros (Scientific name; - Rhinoceros Unicornis) in the global context, located in the area. The Pobitora Wildlife Sanctuary with a total area of only 38.6 Sq. kilometres, serves to be a miniature version of the Kaziranga National Park.

Abstract. Green entrepreneurship involves the creation and management of enterprises that prioritize ecological sustainability alongside the pursuit of financial prosperity. Within India, a country grappling with substantial environmental issues stemming from rapid industrial growth and population expansion, the concept of green entrepreneurship has emerged as a strategy to tackle these challenges while also fostering economic advancement. The Northeastern states of India are currently witnessing a noteworthy rise in green entrepreneurship and sustainable innovative projects, indicating a growing commitment to both economic progress and environmental conservation in the region. It is crucial to comprehend the underlying factors driving this trend to cultivate and bolster green entrepreneurial endeavours effectively. The findings of the study offer valuable insights for policymakers, development agencies, and business leaders seeking to endorse environmentally conscious enterprises that prioritize both economic development and environmental preservation in this environmentally critical area. Ultimately, the research advocates for an inclusive and sustainable approach to entrepreneurship, presenting a potential blueprint for other regions grappling with similar obstacles.

Abstract. This present research aims to investigates how educational qualification is associated with the quality of life among the transgender community in Imphal, Manipur. The sample comprised 30 transgenders (15 transmen and 15 transwomen) were collected from Imphal, Manipur through snowball sampling method. The study implemented a survey research design. Data were collected by conducting in- depth interviews and by administering the World Health Organization Quality of Life (WHOQOL)-BREF and socio demographic sheet. Data were analyzed statistically using frequency, percentage and chi square test. Findings indicates that 10% participants lie within the age range of 20-29 years, 15% within 30-39 years, and 5% within 40 & above age range respectively. It was also found that there is no association between educational qualification and quality of life of transgenders of Imphal, Manipur.

Abstract. Tourism dwells upon the basic idea of appealing to the emotional aspects of a person. A person travels and experiences new places, cultures, food, etc., to achieve a sense of emotional satisfaction. Therefore, the idea of tourism is highly influenced by the interests of the people visiting a tourist place. However, to generate that interest among people or for people to be intrigued about a tourist place, there needs to be awareness about that place among people. This makes the marketing strategy of the tourism department extremely important for the recognition and flourishment of tourist spots. Northeast India is said to be very diverse both geographically and culturally. Therefore, it has a huge variety of tourist attractions to offer which consists of holy places, natural ecstasy, cultural dynamics, and even wildlife variety. However, the inflow of tourists is still relatively lesser in this region of India due to a lack of awareness and knowledge about the places in the Northeastern states of India. Social media is one of the most powerful platforms that can reach out to a large number of people to spread awareness. In the past couple of years, North-eastern Indian states have gained popularity through social media and influencers in tourism aspects as more and more influencers are visiting the offbeat places of Northeast India and making their followers aware of these places. This paper aims to recognize the significance of Social Media in boosting the recognition of Tourist Spots in Northeast India and also aims to highlight how the tourism department can be aided by taking up social media influencers into their marketing strategy.

Abstract. The art and praxis of environment sustainability combine creative expression and practical action to promote ecological, social responsibility. Through innovative design, storytelling, and community engagement, artists and practitioners can inspire individuals to adopt sustainable lifestyles, advocate for environmental policies, and develop innovative solutions to mitigate climate change. the art and praxis of environment sustainability can foster a sense of collective responsibility and empower individuals to take action towards a more sustainable future. This research primarily focuses on installation art and performance art practices related to Subodh Kerker's conceptual art piece Fishermen and Ocean. The ocean has always inspired artist because of its exceptional aesthetic features and its profound impact on the evolution of human civilization. These art pieces raised awareness of environmental sustainability.