The aim of this research is to study vendors’ attitudes towards green products with reference to Guwahati city. This research topic is chosen for the premise that sustainability has gained attention of the common people, as still there remains a considerable confusion among common people regarding pollution and environmental concern. Understanding how vendors contribute to the availability and promotion of green products will provide insights into their potential to mitigate environmental harm. The research has been conducted to answer few important questions from 30 vendors on the perspective of vendors regarding the practices of green products, their challenges faced and opportunity for various green products in Guwahati city. An understanding of vendors’ perspective towards green products will help the manufacturers and government while dealing in green products. Thus, there is the need to carefully understand the vendor’ attitudes towards green products in order to know business practices followed, practices of environmental conservation, and societal well-being, ultimately aiming to foster a more sustainable future.
