Leveraging Social Media Influencers to Influx Tourism: Special Reference to North–East India

  • Tanmayee Kapinjal,
  • Bijay Amgain and Mihir Kumar Shome
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  • Tanmayee Kapinjal

    Student at The Assam Royal Global University, Betkuchi, Guwahati, Assam, India

  • Bijay Amgain

    Research Scholar at Department of Management and Humanities, National Institute of Technology, Arunachal Pradesh, India.

  • Mihir Kumar Shome

    Professor and HoD at Department of Management and Humanities National Institute of Technology, Arunachal Pradesh, India

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Abstract

Tourism dwells upon the basic idea of appealing to the emotional aspects of a person. A person travels and experiences new places, cultures, food, etc., to achieve a sense of emotional satisfaction. Therefore, the idea of tourism is highly influenced by the interests of the people visiting a tourist place. However, to generate that interest among people or for people to be intrigued about a tourist place, there needs to be awareness about that place among people. This makes the marketing strategy of the tourism department extremely important for the recognition and flourishment of tourist spots. Northeast India is said to be very diverse both geographically and culturally. Therefore, it has a huge variety of tourist attractions to offer which consists of holy places, natural ecstasy, cultural dynamics, and even wildlife variety. However, the inflow of tourists is still relatively lesser in this region of India due to a lack of awareness and knowledge about the places in the Northeastern states of India. Social media is one of the most powerful platforms that can reach out to a large number of people to spread awareness. In the past couple of years, North-eastern Indian states have gained popularity through social media and influencers in tourism aspects as more and more influencers are visiting the offbeat places of Northeast India and making their followers aware of these places. This paper aims to recognize the significance of Social Media in boosting the recognition of Tourist Spots in Northeast India and also aims to highlight how the tourism department can be aided by taking up social media influencers into their marketing strategy.

Type

Research Paper

Information

International Journal of Law Management and Humanities, Volume 7, Issue 4.1, Page 125 - 136

DOI: https://doij.org/10.10000/IJLMH.118419

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This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.

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