The intellectual property rights provides for optimal protection to a product of a human’s intellectual and creative efforts. In recent times, hike in number of start-ups by youth has been observed in various sectors related to technology, artificial intelligence, food ventures, cosmetics, medical etc. In all these innovations and inventions it is important to get protection under intellectual property rights system, which will entrust the innovator or the entrepreneur with bundle of rights and ultimate protection against infringement. In today’s period these start-ups are creating various job opportunities for others which increase the standard of living and GDP in the country. In other words, it can be said as these start-ups are stepping stone to better future. In this article, protection of rights of such innovators and entrepreneurs under Intellectual Property regime has been discussed.
