Personality Rights in India: Available Safeguards against Exploitation
Lead author · Corresponding
Vaishali
Senior Associate at TMT Law Practice, India
Abstract
How do we look at Personality Rights when it comes to their protection or monetization? It is a matter of the fact that the Personality Rights are looked at parlance with any property, thereby making it tradable and requiring protection from any infringements. With the development of Intellectual Property Laws, recognizing and accepting the Personality Rights of celebrities have grown in, and protection of those rights have become so particularly important from misuse or unauthorized exploitation at present or in future. This article will discuss the concept of Personality Rights of the celebrity and statutory protection provided under Indian laws with the help of judicial pronouncements.
This is an Open Access article distributed under the terms of the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.