This study focuses on the marketing strategies used by jio telecommunication company to attract its customer in Chennai. Since its entry into the telecommunication market has disrupted market by its competitive pricing and innovate offers which were introduced for the first time. Jio is one of the largest telecommunication company in India. It holds around 40 percentage of the market share. One the most effective marketing strategy used by jio is that the free introductory offer, where it offered free services for 6 months. It is the first telecommunication company to provide free service for 6 months. This strategy was a big hit. Free delivery of jio SIM at the door step of the consumer which provides hassle free experience to its customer. Unlimited call concept was introduced for the first time in India. This study focuses on how jio has used its marketing strategies to attract its customer in Chennai. The study shows that free introductory offer is the most effective marketing strategy of jio. The study also shows that the unlimited call attracted the customer in Chennai the most about jio.
