Woke-Washing and Its Retaliation: Evidence from the Indian Business Context

  • Garimaa Jalan and Piyush Pranjal
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  • Garimaa Jalan

    Student at the O. P. Jindal Global University, Sonipat, India

  • Piyush Pranjal

    Associate Professor at the O. P. Jindal Global University, Sonipat, India

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Woke-washing refers to organizations appearing to support progressive causes, such as promoting diversity and inclusion, while their actions do not align with these principles. The present article explores the concept and phenomenon of Woke-washing and its retaliation via three recent noteworthy incidents. It further highlights its implications for consumers, organizations, and society.


Research Paper


International Journal of Law Management and Humanities, Volume 6, Issue 3, Page 2250 - 2259

DOI: https://doij.org/10.10000/IJLMH.115070

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This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.


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