Abstract
Woke-washing refers to organizations appearing to support progressive causes, such as promoting diversity and inclusion, while their actions do not align with these principles. The present article explores the concept and phenomenon of Woke-washing and its retaliation via three recent noteworthy incidents. It further highlights its implications for consumers, organizations, and society.
Keywords
WokeismWoke-washingConsumer activismBrand retaliationDiversity and inclusion
How to cite
Garimaa Jalan & Piyush Pranjal, Woke-Washing and Its Retaliation: Evidence from the Indian Business Context, 6 Int'l J. L. Mgmt. & Human. 2250 (2023).