In this research paper, the author has attempted to explain the connection between intellectual property and sports by outlining some of the key features of IP rights that are applicable to today's commercialized sports industry. This paper is intended to give the reader with a general overview of intellectual property rights and their commercial application in sports. The evolution of various types of intellectual property, such as copyrights, trademarks, and patents, has been discussed along with how they relate to the sports sector.To a very large extent, Intellectual property rights have provided the right incentives to continuously inspire advancement in sports. Different kinds Intellectual property rights stimulate the growth of the sports industry in different ways. This paper examines how intellectual property rights are used in the sports sector to protect assets, generate value, and stimulate growth. The paper also provides an in-depth examination into the role of IP rights in the world of sports. Since intellectual property is a major component of the law and the sports sector, it must be protected in order to prevent issues and legal disputes. Additional elements like media broadcasting, eSports, and ambush marketing have been explained in detail. Examples of various sports entities and sports persons have been provided for a better understanding.
