Abstract

This research paper examines the complex interrelationship between data privacy frameworks and consumer protection mechanisms in India’s evolving digital landscape. The paper critically evaluates India’s current legislative framework, focusing primarily on the Information Technology Act, 2000 and its subsequent amendments. These provisions establish limited protection mechanisms for personal data and sensitive personal information. The sectoral regulations in telecommunications, banking, healthcare, and insurance sectors supplement these protections but create a fragmented regulatory landscape. This fragmentation poses significant challenges for consistent consumer protection in data-driven markets. The Intersection between consumer protection and data privacy is particularly evident in the digital economy. The Consumer Protection Act, 2019 has expanded protections for e-commerce transactions but does not comprehensively address data privacy concerns. This gap highlights the need for harmonized approach between privacy rights and consumer interests. The proposed Personal Data Protection Bill introduces potentially transformative changes by establishing data fiduciary responsibilities and robust enforcement mechanisms. Comparative analysis with international frameworks, particularly the European Union’s General Data Protection Regulation, provides valuable insights for developing India’s approach. The GDPR’s consumer-centric provisions offer useful models for balancing innovation with protection. The research identifies implementation challenges including technological complexities, cross-border data flows, and enforcement capacity constraints that must be addressed through multi-stakeholder governance approaches. The paper concludes by proposing recommendations for a harmonized legal framework that effectively safeguards consumer interests while respecting fundamental privacy rights. These include legislative reforms, institutional coordination mechanisms, consumer empowerment strategies. Ultimately, this research contributes to ongoing efforts to develop a comprehensive data protection regime that balances digital innovation with robust consumer protection.

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