Harmonizing Business and Ecology: Unveiling Environmental Social Responsibility in Corporate Strategies

Corporate Social Responsibility is a modern concept that focuses on the obligations of corporate on social welfare. It is done by the investment of certain limit of profit in public welfare activities like education, poverty, environment, hunger etc. Although this concept is not defined anywhere but it can be understood very easily in its application. It is a multi-disciplinary concept and can be studied in environment, social, economical aspect. Through thus research paper, it is studied in automobile sector with the collection of the secondary sources data through a thorough literature review. It is based on quantitative analysis of the companies like Tata Mahindra, BMW, ford etc. the data has been examined through various books, articles, newspaper, journals. The paper talks about the scheme of the companies to serve the welfare of the society through corporate social responsibility at global level and the steps taken in automobile industry by these big companies to serve environment, education, safety and welfare of the public. It tells about the implementation of the Corporate Social Responsibility policies in India as well as the foreign. Through this research the concept of corporate social responsibility is studied in detail and it is known whether it exists only India or outside it.