Abstract

This research paper explores the significant impact of data science and artificial intelligence (AI) on the fintech industry in India. As one of the fastest-growing economies in the world, India's fintech sector has experienced remarkable growth, with data-driven technologies playing a pivotal role in its transformation. This paper investigates the various ways data science and AI are changing the game for fintech’s in India, including enhancing customer experiences, improving risk assessment and fraud detection, driving financial inclusion, and fostering innovation in financial services. Through a comprehensive analysis of relevant case studies, industry reports, and academic research, we present a detailed overview of the evolving fintech landscape and its potential future trajectory.

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