Protection of consumer’s rights and interest is accomplished through advocacy, mobilization, and education. Protection of consumers assures them to have access to efficient redress methods and are able to make well informed decisions about their options. Additionally, it encourages companies to ensure the caliber of the goods and service they provide. This research paper deals with how consumers suffer from any fraudulent practice during trade or business. The consumer protection bill of 1986 contains provisions supports the creation of consumer council and other organizations for the resolution of claims and for matters thereto, with a view to protecting consumer’s interests. The Indian government eventually adopted the consumer protection ct, 2019, to handle concerns relating to consumer rights abuses, unfair business practices, deceptive advertising and other situations that are detrimental to consumer’s right. The measure was to have provisions for online consumers, according to the parliament because technology has been getting better and during the past years, a lot more people have started purchasing and selling goods and services online more. Consumer fraud is typically defined as unethical business tactics that result in losses for consumers, whether they are monetary or otherwise. The victims are actually being scammed while they think they are taking part in legitimate and lawful business transactions. Fraud against customers frequently includes actions that defraud them directly of their money as well as activities that make misleading promises or erroneous representation to them. Business should also avoid deceptive or unfair practices that harm consumers to intentionally mislead them. In turn, consumers must understand and be able to exercise their legal right. In order to raise awareness and connect with consumers, consumer associations are crucial. According to the consumer protection act, a three-tiered enforcement structure called to handle consumer complaints, It is necessary to establish the consumer dispute redressal forums. This research paper also states about the government intervening towards these practices.