Abstract

From the past decades the craze of over-the-top platforms have hiked up with an impressive speed. Before OTT. mass media like televisions, radio and theatres were only the option for people to be connected with movies and serials. But, also the 5g generation need much more than just the movies and actions. People have developed their tastes and attraction to many more like horror, Sci-Fi, action, anime, comedies, Fantasy, Romance etc. and all of these at pone place is only being provided by these OTT platforms with minimum monetary investment. But with growth of demand and viewers of OTT, it has impacted the society in positive and negative means as well especially when country like India is considered where culture, ethics and modesty still are at the priority list and where sex is till considered a taboo and not discussed openly. In this situation also OTT platforms manage to collect their huge number of viewers from this country.

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