Brand Analysis on Zindatilismath
Lead author · Corresponding
Chilumula Nandita Shraddha Reddy
Student at Symbiosis International (Deemed) University, India
Abstract
The current research study is a brand analysis on “Kharkhana Zindatilismath”, one of the oldest brands in India to sell unani products. This widely recognized products in the Deccan region of India is a must have in every household, this study will help us understand the why zindatilismath did not loose its ground even in todays market and continues to stay relevant. Through this paper the author will dwell into the various strategies and tools implemented by Zindatilismath that made it a success story and the brand gaining a large pool of loyal customers in the market. Further, this paper will study the past, present and the future prospects of this brand.
This is an Open Access article distributed under the terms of the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.