An Analysis of the Innovative Development of Immersive Situation Experience Drama in the Age of Intelligence

With the development of modern tourism, the traditional form of walking around the city is no longer able to meet the psychological needs of consumers, and tourists are increasingly focusing on the multi-level returns of consumption. As a major project of cultural transformation and upgrading in Shanxi Province during the 12th Five-Year Plan period, See You Again is the first project of the See You Again team in the north, which was successfully screened in 2013 and has become a successful example of indoor live-action experience. This paper takes a look at the current status of "See You Again Pingyao" and analyses the innovative development of the live-action experience through field research and visits.