A Comparative Study on the Business Dynamics and Anti-Competitive Behaviour of Swiggy and Zomato

Food delivery sector is one of the booming business areas in the recent time. In this research paper, the comparative analysis of the market dynamics and business operations of SWGGY and ZOMATO are covered. The research paper starts with a brief overview on the foundation and key features of both the companies. It includes details of the founders and the graph of growth of the company as well. Further the paper aims on the anti-competitive behaviour of these two companies that have been alleged previously by the Restaurants Union and brief detail of that case are mentioned. Next to that the results of the survey conducted on this particular area is descriptively provided and it is supported with the findings of such survey. In the survey, areas like, whether people use online food ordering platforms, what are the reasons for opting it and various features of both the companies are listed out and which company is better at providing such services, are explored. In addition to it I have supported the survey with my opinion and analysis over the results achieved through the survey and they research paper is concluded therein.