Role of Artificial Intelligence in Meeting Consumer Demand in E-Commerce

  • Alice Esther Kasim
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  • Alice Esther Kasim

    LL.M. Student at Christ (Deemed to be University), Bengaluru, India

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Technology's introduction and use in business have transformed operations across industries. Notably, significant technical advancements in e-commerce try to sway consumer behavior in support of particular goods and companies. The use of artificial intelligence (AI) has emerged as a crucially new tool for product personalisation and customisation to satisfy particular needs. To get a thorough knowledge of the concept of explainability as it has been applied by scholars in the area of AI, the study employed the usage of word cloud analysis, voyance analysis, and concordance analysis. This study is driven by corpus analysis and establishes the framework for a consistent front, advancing the development of Explainable Artificial Intelligence (XAI) models. In order to build on explainable XAI systems, this study recommended that ML models be reinforced by making them explanatory.


Research Paper


International Journal of Law Management and Humanities, Volume 6, Issue 1, Page 750 - 758


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This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (, which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.


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