Pink Tax is a price discriminatory tax that is “gender-based”. This tax imposes an unreasonable tax on women, while men are free from any such type of hidden tax specifically imposed for the products specially marketed towards them. Pink Tax is the result of gender socialization and is viewed as detrimental to women. This tax creates unnecessary discrimination based on gender in the 21st century and, hence, is bad for society’s development. Pink Tax is one of the least talked about topics and, hence, is in dire need of more research and publications.