ISSN 2581-5369
HeinOnline, MANUPATRA, Google Scholar Indexed
Marketing Strategies used by Jio Telecommunications Company to Attract its Customer in Chennai
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Sofiya A
Student at The Tamil Nadu Dr. Ambedkar Law University, India
Abstract
This study focuses on the marketing strategies used by jio telecommunication company to attract its customer in Chennai. Since its entry into the telecommunication market has disrupted market by its competitive pricing and innovate offers which were introduced for the first time. Jio is one of the largest telecommunication company in India. It holds around 40 percentage of the market share. One the most effective marketing strategy used by jio is that the free introductory offer, where it offered free services for 6 months. It is the first telecommunication company to provide free service for 6 months. This strategy was a big hit. Free delivery of jio SIM at the door step of the consumer which provides hassle free experience to its customer. Unlimited call concept was introduced for the first time in India. This study focuses on how jio has used its marketing strategies to attract its customer in Chennai. The study shows that free introductory offer is the most effective marketing strategy of jio. The study also shows that the unlimited call attracted the customer in Chennai the most about jio.
Keywords
- Reliance jio
- marketing strategy
- free introductory offer
- network
- jio SIM
Type
Research Paper
Information
International Journal of Law Management and Humanities, Volume 8, Issue 2, Page 5643 - 5658
DOI: https://doij.org/10.10000/IJLMH.119651Creative Commons
This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.
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