Instagram Serving Instant Happiness: Social Media Perpetuating Consumerism and Maximal

  • Bhavya Belwal and Dr. Piyush Pranjal
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  • Bhavya Belwal

    Student at the O. P. Jindal Global University, India

  • Dr. Piyush Pranjal

    Associate Professor at the O. P. Jindal Global University, India

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This article investigates Instagram's role in sustaining consumerism and maximalism in the present day consumer culture. It investigates how the platform's algorithms, influencer marketing tactics, and visually appealing material affect users' propensity for excessive consumption. Further, three instances of abuse of Instagram Reels to promote excessive buying are highlighted. The article also provides suggestions for consumers to adopt a more thoughtful and responsible approach to consumption to overcome the excessive buying pressures.




International Journal of Law Management and Humanities, Volume 6, Issue 4, Page 1877 - 1882


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This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (, which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.


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