Digital Media Misinformation Impact on Voter Behaviour and Election Outcomes

This study is investigating to known the voting behaviour of people focusing on how exposure to digital media and the spread of fake news and misinformation shapes their perceptions and influences their electoral choices. The swift circulation of false information through social media, online platforms, and digital outlets can shift public opinion, influence decision-making, and mostly impact the first time voters behaviour. This research particularly covers the Chennai population and the majority of responses are got from the young generation who are first-time voters as well as general public. Here also we included how the people’s voting process get affected due to digital media misinformation about the election and how it’s affects the citizens voting behaviour. We have also discussed the historical of digital misinformation on voter behaviour. The main aim of this study is to bring awareness among the society about the digital misinformation that spreads before and at the period of election and to get the suggest regulation and rules that can be made to combat against the spread of fake news and here this study concludes that there is a need for more provisions and laws regarding the digitalised misinformation that impacting the voters behaviour.