ISSN 2581-5369
HeinOnline, MANUPATRA, Google Scholar Indexed
Combating Brand Counterfeiting: An Empirical Study on Consumer Behaviour in the State of Tamilnadu
-
Mituna S
Student at School of Excellence in Law, The TamilNadu Dr. Ambedkar Law University, Chennai, India
-
Dr. S. Maruthavijayan
Assistant Professor at School of Excellence in Law, The TamilNadu Dr. Ambedkar Law University, Chennai, India
Abstract
The present empirical study was aimed to analyze consumer’s perception and purchasing behavior towards counterfeit products and to determine variations among people of different age groups, gender, income and their background. This study adopted survey method and collected primary data from 100 respondents from the State of Tamilnadu to understand their level of awareness on the illegal practice of brand counterfeiting. The statistical tools such as Independent T - Hypothesis test, one way analysis of variance (ANOVA) test, and Chi – squared test have been applied to draw feasible solutions to the research problem. The result of the study proves that non – deceptive counterfeiting is comparatively higher than deceptive counterfeiting nowadays. This study proposes various suggestions and strategies to the three primary stakeholders in combating the practice of brand counterfeiting: the Government, registered brand owners and consumers.
Keywords
- Awareness
- purchasing behavior
- consumer preferences
- deceptive and non – deceptive counterfeiting
Type
Research Paper
Information
International Journal of Law Management and Humanities, Volume 8, Issue 2, Page 4263 - 4285
DOI: https://doij.org/10.10000/IJLMH.119416Creative Commons
This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.
Copyright
Copyright © IJLMH 2021