This paper focuses on comparative advertising and how is it defined in India and United states, what is trademark and trademark infringement . It will help to disclose the various dimensions regarding comparative advertising and its impact on the registered trademarks of the owners. The relation between the comparative advertising and trademark infringement along with various relevant Articles and sections of the Trademarks Act , 1999 and Monopolies and Restrictive Trade Practices, 1984. How Comparative advertising effects the consumers’ .This paper is also discusses about the Comparative advertising and trademark infringement not only in India but also outside India along with the various relevant judicial pronouncements.

 Download Full Paper