Abstract
The global sports sector is on a rise and is provided various business huge platform for growth. It is not only a leisure activity but has become an opportunity for investments and commercialization. Big businesses and investment houses are growing rapidly due to investments in various sport franchises. The commercialization of sports has led to a need of a proper governance and regulatory mechanism, especially in the field of Intellectual Property and Media. Along with a huge commercial prospect of the sports, a need for their protection cannot be neglected.
Keywords
Intellectual property
Sports law
Broadcasting rights
Sponsorship
Trademark
Commercialisation of sport
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