Abstract

There has been a dynamic change in trade with the development of e-commerce, which has given rise to many challenges for the legal system. E-commerce goes beyond traditional business boundaries and significantly alters how global trade functions. This paper examines some of the key issues in e-commerce including governance, data protection, intellectual property and trade facilitation, with a focus on consumer protection in the digital marketplace. It also emphasis on security and privacy concerns, such as data breaches, phishing, and payment system vulnerabilities, and analyses their impact on businesses and consumers. The practical recommendations, exploring emerging technologies and innovative cybersecurity strategies are taken in to account to promote e-commerce platforms and safeguard users in the digital environment. The paper further explores the consumer protection legislation in the e-commerce environment through analysing the national regulations, the mechanisms of enforcement, and the role of regulatory authorities in dealing with fraud, a lack of product transparency and consumer privacy, with an aim to better protect consumer. Online shopping offers a wide range of choices for both manufacturers and consumer which attracts a large number of consumers globally. There are numerous advantages for e commerce which includes lower price, easy returns, better customer services, and helps the customers to easily compare the goods offered in different ecommerce platforms. Even though there are many advantages, many online shoppers fall as a victim for false or misleading advertisements, defective products, counterfeit deliveries, unsafe items, payment issues, security and privacy breaches. In India, laws are existing to address these challenges but it fails in Navigating Legal Challenges in E-Commerce and Consumer This paper examines whether current national laws are adequate to protect consumers in the context of modern commercial transactions.

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