Gastronomic E-enterprises in Assam: A Comprehensive Study of Online Food Businesses

This study provides an in-depth analysis of gastronomic e-enterprises in Assam, India, with a specific focus on online food businesses. Its objective is to investigate the emergence, growth, and operational dynamics of these digital platforms within the culinary industry. By utilizing mixed-methods research, including surveys, interviews, and secondary data analysis, the study examines the characteristics, challenges, and opportunities associated with gastronomic e-enterprises. The findings provide insights into market trends, consumer behavior, and the digital strategies adopted by culinary entrepreneurs in Assam. The study also highlights the challenges faced by online food businesses in Assam, including logistics, payment gateways, and consumer trust. Finally, the research identifies several digital strategies employed by culinary entrepreneurs, such as social media marketing, food blogging, and online ordering systems. The results of this study can inform policymakers, investors, and culinary entrepreneurs on the development and sustainability of gastronomic e-enterprises in Assam and beyond.