Legal Protection of Consumers Under E–Commerce Laws: An Analytical Study

The emergence of the consumer protection movement is a recent societal occurrence in the era of digital technology. The consumer protection agency must ensure that the fundamental demands of the large consumer population in the country are met in accordance with legal regulations. The implementation of legal measures to safeguard consumers is enhancing the societal standing and quality of life for consumers. E-commerce has revolutionized the global network infrastructure for online business and trade. Currently, e-consumers have access to various options, convenient shipping services, online payment methods, and e-banking services. Consumer Protection, rooted in the concept of e-consumer is an endeavor undertaken by consumers themselves to safeguard their rights in the online marketplace. E-consumers refer to individuals who engage in the online purchase, consumption, or sale of products and services. The term supplanted the conventional notion of 'caveat emptor'. Exercise caution as a purchaser. The term consumerism has its origins in ancient history, but the concept of e consumerism is a more modern development. The emergence of e-commerce has given rise to the concept of e-consumerism. E-commerce and e-consumerism are interconnected in order to achieve a balance between the profitability of e-commerce and the satisfaction of e-consumers. The consumer, who is considered the dominant force in the market, requires legal protection to safeguard their freedoms and interests. The passing of the Consumer Protection Act, 2019 has been a significant achievement in the consumer movement in the country. It aims to enhance the protection of consumer interests. This legislation is quite progressive and broad, as it covers all commodities and services. Owing to the proliferation of the internet, e-commerce transactions have experienced significant growth, particularly in the wake of the COVID-19 epidemic.