Abstract

Media is an impact full medium from which each and every part of the society gets effected. Depiction through media influences the mentality of public at large. In India representation of gender based portrayals are still quite common. With an emphasis on how these representations are present in the cultural environment, the article examines scientific studies on the connections between gender stereotypes, objectification, and sexualisation in the media. The public’s right to accurate, timely, and pertinent information is the media’s main responsibility. The act of being exposed to representations that rereinforce gender stereotypes and support gender role norms also seems to encourage discrimination, harassment, and violence towards women and discourage women’s aspirations in their careers. This article also covers the influence of media in the representations of women and its impact on the society from back in history to present scenario . Media in India is considered to be forth pillar of democracy. In India the Ministry of Information and Broadcasting (MIB) is the main regulatory body for media monitoring and regulation. However their are various other regulatory body which also plays a vital role in the regulation of media they are. The press Council of India(PCI),New Broadcasting standards authority (NBSA),and Broadcasting content complaints Council (BCCC) .The constitution of India also mentions the rights and duty of media in various articles. As we live in a changing society which is highly influenced by the new upgraded technologies. Media is also getting influenced by these technologies. So now it’s impact on every age group in the society is also getting very high and easy.

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