Abstract

The link of pink with femininity became profoundly ingrained in communities all over the world thanks to "Barbie Pink," the emergence of pink auto, and pink buses, and the growth of fashion models have given rise to the blatantly misogynistic marketing adage: "Shrink it, pink it, and women will buy it at a higher price." The focus on pink hues is nothing more than an obsessive, feminized marketing tactic designed to maximize sales. The color palette serves as a subtly expressive and vibrant reflection of what we refer to as "pink taxes." A type of unrecognized indirect tax known as the "pink tax" is mostly imposed on goods consumed by women. People are now questioning its authenticity and holding opposing views on its influence, existence, and causes. This paper focuses on the emergence of the pink tax and how it violates core ideas and explicit provisions of the Constitution. This article focuses on the relevance of the pink tax in India and the extent of prejudice that girls face.

Keywords