Artificial Intelligence is a method of processing data of consumers and helps a firm/company to foresee the next move of a customer and helps the firm to improve customer satisfaction. Artificial Intelligence has been a persistent topic to research about in the market for a very long period now. Companies are eager to utilize to join this new tussle of AI marketing but they are not aware of the repercussion of this new technology in the sustainability of the market. Expansion in the market of AI has both positive and negative effects on the existing market. This article provides an overview of the need for artificial intelligence in businesses along with the sustainable need of the market. Artificial Intelligence is a budding tool to solve the issue related to sustainability. AI is helping to bridge the gap between customers and the marketer. The present article focuses on the details of sustainability along with its pros and cons of AI. The main motive of the article is to know how marketers can use AI in their business in a more effective manner. It also includes the question of whether there is any room for improvements in the current methods of prevailing AI by keeping in mind the need of sustainability. As we know, Artificial Intelligence is evolving from time to time and according to our needs, this article includes the author’s point of view along with conclusion and bibliography. This article focuses on the core areas of artificial intelligence and sustainability and describes the topic in depth.
