Abstract
The strict initial lockdowns imposed due to COVID-19 severely battered the Indian economy which was already showing signs of a slowdown before the pandemic. As a result, most organisations were unable to sustain their investments in new technology and in development of physical and human capital. This has adversely affected labour productivity within the economy which was faltering even before the COVID-19 outbreak. The recent wave is again bound to adversely affect workforce morale and productivity. A probable solution lies at the confluence of the incentive theory of motivation and concepts in human capital management. The present article highlights the same.
Keywords
Labour productivity
COVID-19
Human Capital Management
Incentive theory
Motivation
Non-monetary measures
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