The Digital Marketing Act and The Digital Service Act: Reforming the Online World

  • Taniya Singh
  • Show Author Details
  • Taniya Singh

    Student at Amity Law School, Delhi, India

  • img Download Full Paper


The digital services act and the digital marketing act were long overdue legislation which was supposed to be introduced in European Union. The anti- competitive behaviour along with the obsolete legislation, incapable of dealing with the new age challenges, together gave rise to this new proposed legislation. While the DMA deals with the market aspect of the legislation by keeping a check on the Big-Tech or the gatekeepers, DSA on the other hand hold the service providers more accountable for their behaviour. EU is not the first to deal with such challenges; countries like Australia and France have witnessed similar problems in the past. This legislation is actually an inspired by the new code introduced in Australia where the service providers were held accountable, and made Big-tech like Google and Facebook payed their due to the local newspaper. With the introduction of this new act, it is nearly impossible for it to not have any effect on the other countries. This paper also discusses the impact this legislation will have on other countries like UK, US and India.



Research Paper


International Journal of Law Management and Humanities, Volume 4, Issue 5, Page 497 - 507


Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (, which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.


Copyright © IJLMH 2021