The Creative Commons Solution: Protecting Copyright in Short-Form Videos on Social Media Platforms

The rapid development of short-form video social platforms, such as TikTok, has created huge commercial value but also highlights serious copyright infringement problems. Traditional "all rights reserved" protection models may not be adequate in this evolving creative landscape. The paper proposes the use of Creative Commons licenses as a solution to address the imbalance of rights between platforms and users. Creative Commons licenses offer a flexible and convenient range of licensing options and, through ongoing updates and localization, may be better suited to the protection of copyrighted material in the short-form video era. This approach can contribute to the sustainable development of the short-form video industry, while also fostering creativity and protecting the rights of authors and creators.