The advent of information technology has given birth to various innovations such as data interchange, electronic fund transfer, commercial transaction etc. The quick access over the internet has enabled such facilities. As per Internet World Stats, Internet Growth Statistics Report the number of internet user in the year has crossed the mark of 5.15 billion which was only 16 million in 1995. In furtherance of it the activities such as trade and commercialization over the internet has also found a new pace and has provided the world an enhanced and diverse experience. E- commerce is one the prominent element which eventually changed the structure of the social lives of the people. The development of e-commerce has bought up a great revolution in the world of trade and commerce. After the arrival of e-commerce, the choice, nature, behavior and mode of exchange of goods and services has also found a new way to operate through. Though e-commerce comes up with a number of positive benefits which has been contribution in an exceptional growth of the industry, with it also comes the increased rate of risks and ambiguity in regard to the privacy, rights and interest of the consumers at different stages. For retaliating with such risks, the necessity for the protection of the consumers of e-commerce is felt higher. The backbone of any industry is their consumers and keeping in mind the recent development and expansion of the information and technology, the proper care of the rights and interests of the consumers is much needed. With the evolution of e-commerce industries, there comes a slew of issues with regard to their consumers.
In this paper the topics like the meaning of e-commerce, the threats to consumers of e-commerce, the prevailing rules and regulation available to the consumers in case of any mismanagement has been discussed.