In the nearby past it can be seen that Geographical indication had emerged as an important issue in the domain of Intellectual property rights in the Indian subcontinent. Since the inception of Indian Geographical Indication Act in 2003 It had witnessed more than 100s of the Indian products have been registered as Geographical Indication However, there are different challenges that had been confronted in the field of Geographical Indication such as the quality issues during the pre-grant and post grant of the Geographical Indications. This quality issue has a greater impact in the product such the price of the product is deteriorated in the market and thereby the objective of the Geographical Indication value reputation of the product is being at stack. This study also deals with the case study of the Geographical Indications implemented in 4 different jurisdictions – USA, EU, Australia and India for understanding the protection aspects of Geographical Indications and the proper institutional mechanisms paving the market strategy of these Geographical Indications.
