Pink Tax: Consumers’ Tax Ride in the Pink Ferris Wheel

  • Praeksha Goel
  • Show Author Details
  • Praeksha Goel

    Student at Institute of law, Nirma University, India

  • img Download Full Paper


The link of pink with femininity became profoundly ingrained in communities all over the world thanks to "Barbie Pink," the emergence of pink auto, and pink buses, and the growth of fashion models have given rise to the blatantly misogynistic marketing adage: "Shrink it, pink it, and women will buy it at a higher price." The focus on pink hues is nothing more than an obsessive, feminized marketing tactic designed to maximize sales. The color palette serves as a subtly expressive and vibrant reflection of what we refer to as "pink taxes." A type of unrecognized indirect tax known as the "pink tax" is mostly imposed on goods consumed by women. People are now questioning its authenticity and holding opposing views on its influence, existence, and causes. This paper focuses on the emergence of the pink tax and how it violates core ideas and explicit provisions of the Constitution. This article focuses on the relevance of the pink tax in India and the extent of prejudice that girls face.




International Journal of Law Management and Humanities, Volume 6, Issue 3, Page 2963 - 2967


Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (, which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.


Copyright © IJLMH 2021