Abstract

With privacy just finding its tenets under the right to life and liberty, alongside it being accepted as a pivotal part of survival, every speculation regarding privacy; being online or offline is under scrutiny. Privacy means, holding and cradling the security of one’s information, so that it is unsusceptible to unwanted viewers and its vulnerability remains unaffected in a cyber-attack. This abstract provides a brief overview of privacy as a concept intricately connected to an active social media user, the worry behind attributes that can affect the privacy of the user like data scrapping, leakage of personal data, social tracking, breach of data protection by social media giants and a comparative analysis of countries around the globe and their personal privacy laws. The subsequent article would also deal with an in-depth study on-Whether passwords ensure the privacy of information and personal security? Whether usage of location-based services is safe? Whether the layman is well informed before he participates on social media and whether programmers benefit due to misinformation of the general public mindset? Moreover, how is one to address the growing concern with respect to social media harassment including active and passive attacks in the light of an ineffective redressal mechanism? A revelation, pondering laymen come across is that, where exactly is privacy if not at home? when the same device used for logging into social media is allegedly suspected of catching personal verbal musings and overhearing conversations carried out in utmost privacy.

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