Abstract

In the dynamic and competitive tea retailing environment, data-driven decision-making is the must for businesses to be able to succeed. The objective of this research work is to analyze the purchase data related to Chai Waale, a leading tea retailer from India, by using one of the most powerful analytics tools in business, called Power BI. The interactive dashboards and reports of Power BI were used to analyze customers' purchase patterns, how items are performing, and how item descriptions influence purchase decisions of customers. Moreover, the research identifies focused marketing opportunities in customer segments to help Chai Waale better enhance customer satisfaction, optimize its inventory, and strategize growth. By converting raw data into actionable insights, Chai Waale will be able to gain an understanding of customer preferences and operational efficiency, hence enhancing its market position. The power of the data visualization technique in Power BI is a valuable tool used by Chai Waale to make decisions on time to create resilience and growth for its business.

Keywords