Abstract

This research paper aims to study marketing mix and its elements specially the 4 Ps including product, price, place and promotion in addition to other 3 Ps packaging, perception & persistence and its importance in Integration of all this P’s for formulation of successful marketing strategy by the company for their success. The companies are producing good’s and services for the consumers must understand the need and desire of the consumer and how they can satisfy the need of consumer by providing them product & services. The marketing strategy must involves all the Ps based on market information & Market research by the Company and understand the market about competitions and market demand for their product and consumer need & consumer behavior to buy the product how product can give satisfaction to the consumer after understanding his all aspect the company must formulate the appropriate marketing strategy and integrate All P’s which insure the company to achieve the goal set by the company and also by way of providing product to the consumer and its benefit to consumer ultimately create impact on positioning of product in the market due to the benefits provides to consumer with ultimately help the company to create brand equity in the market.

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