ISSN 2581-5369
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Influencer Culture and Teenagers
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Aashick Magesh
Student at School of Excellence in Law, The Tamil Nadu Dr. Ambedkar Law University, Chennai, India
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Dr. S. Thirumal
Assistant Professor of Commerce at School of Excellence in Law, The Tamil Nadu Dr. Ambedkar Law University, Chennai, India
Abstract
The rise of social media has transformed how teenagers interact and form opinions. Influencers, with large online followings, significantly shape teenagers’ behaviors, preferences, and lifestyles. This study surveyed 45 teenagers to examine influencer impact, including social media use and engagement. Findings show that influencers provide entertainment and information but can also create unrealistic lifestyle expectations, social comparison, and peer pressure. Instagram emerged as the most popular platform, with daily use between 1–5 hours. The study highlights the need for digital literacy and responsible content consumption to help teenagers navigate influencer-driven content.
Keywords
- Influencer Culture
- Teenagers
- Social Media
- Instagram and Digital Literacy
Type
Research Paper
Information
International Journal of Law Management and Humanities, Volume 8, Issue 6, Page 286 - 295
DOI: https://doij.org/10.10000/IJLMH.1111088Creative Commons
This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.
Copyright
Copyright © IJLMH 2021