Influencer Culture and Teenagers
Lead author · Corresponding
Aashick Magesh
Student at School of Excellence in Law, The Tamil Nadu Dr. Ambedkar Law University, Chennai, India
Co-author
Dr. S. Thirumal
Assistant Professor of Commerce at School of Excellence in Law, The Tamil Nadu Dr. Ambedkar Law University, Chennai, India
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DOIhttps://doij.org/10.10000/IJLMH.1111088
Abstract
The rise of social media has transformed how teenagers interact and form opinions. Influencers, with large online followings, significantly shape teenagers’ behaviors, preferences, and lifestyles. This study surveyed 45 teenagers to examine influencer impact, including social media use and engagement. Findings show that influencers provide entertainment and information but can also create unrealistic lifestyle expectations, social comparison, and peer pressure. Instagram emerged as the most popular platform, with daily use between 1–5 hours. The study highlights the need for digital literacy and responsible content consumption to help teenagers navigate influencer-driven content.
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