ISSN 2581-5369
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I was under the Influence of the ‘Influencer’ when I bought this!
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Shreya Attri
Student and Research Intern at O. P. Jindal Global University, Sonipat, India
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Piyush Pranjal
Associate Professor at O. P. Jindal Global University, Sonipat, India
Abstract
Last week I bought a pair of shoes that I did not require, which is costly enough to buy me a decent laptop. I saw them in an ‘un-boxing video’ by a famous vlogger on YouTube. It was like I was under some influence; I could not resist myself. I pride myself on having good willpower and control, but alas! As a business student, I was intrigued and worried simultaneously, so I decided to talk to my Professor of Marketing and do some research. The present article outlines our exploration of Influencer marketing and its potential psychological drivers.
Type
Article
Information
International Journal of Law Management and Humanities, Volume 6, Issue 2, Page 1333 - 1338
DOI: https://doij.org/10.10000/IJLMH.114503Creative Commons
This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.
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