Abstract

The coming of online platforms has reflected to be most noteworthy of economic changes over the last decade. Online platforms are used to capture public interest encouraging about the future of work. Business domain is witnessing a survival contest in an unhinged economic situation. This scenario has brought a compulsion in the change of mind set to come up with new avenue of business and employment. The way people live, work, and spend money has changed considerably, particularly since the introduction of smartphone technology. Being hyper-connected through social media has expanded communication and offered up new opportunities to earn and spend money – picking up a "gig" (a temporary job engagement) online is as simple as making dinner plans or finding a date. The so-called "gig economy" is changing how people think about and do work, and counties must be prepared to adapt with creative policies and initiatives. This paper’s goal line is in the adaptability to the change for the benefits and impacts to sustain in the commercial domain on the online platforms.

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