Abstract

The rising interconnection of the global economy, as well as the multinational nature of many corporate operations, has aided the establishment of a universal focus on consumer rights protection and promotion. Consumers and customers all around the world are seeking more value for their money in the shape of better products and services. Without question, modern technological advancements have had a significant influence on the quality, availability, and security of goods and services. Consumer protection is critical in the current environment, since customers are being exploited by unscrupulous manufacturers and sellers. The largest financial gathering in any country is buyers. They are the most important aspect of any financial transaction. Consumer protection is a type of social activity aimed at ensuring the well-being of consumers in society. Everyone is an imagined consumer, whether he is an industrialist, a manufacturer, a dealer in any calling or administration, or a member of another social class. By enacting a number of laws, various actions have been taken to safeguard consumers despite the fact that consumer issues still exist in society. Certain enhancements have also been made to further safeguard customers. Consumer security is a collection of laws and agreements designed to protect purchasers' rights as well as fair trade, competition, and accurate data in the marketplace. The new rules are likely to be robust enough to defend and safeguard online customers' rights while also boosting India's e-commerce boom. Customers' trust is influenced by laws controlling consumer rights protection in e-commerce, in addition to elements such as security, privacy, warranty, customer service, and website information. With a strong legal framework and consumer protection safeguards in place, the future of e-commerce is bright. The findings add to the body of knowledge on e-commerce and consumer rights protection by explaining the important elements that influence customer trust and loyalty and providing a useful viewpoint on e-consumer protection in the Indian context with broader implications.

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