India is a proud country that offers a wide variety of distinctive items that are a reflection of its rich cultural and traditional past. The Government of India has demonstrated its unshakable commitment to conserving and promoting India’s rich artistic legacy in recent years by persistently working to get Geographical Indication (GI) tags for unique items that originate from every part of the nation. The desire for genuine, specific-to-location products is growing globally. India is taking a deliberate initiative to realize this perspective and establish itself as a leading supplier of exceptional, one-of-a-kind items by searching for GI tags for its goods. The economic viability of these products depends on various factors, including consumer perception and prevailing market trends. This paper examines the perception of GI-tagged products in India and evaluates their market performance. Consumers often associate GI products with superior quality, authenticity, and cultural value. However, awareness of GI tags among the general public remains limited, except for a few well-known products. The economic impact of GI tagging is multifaceted. Producers of GI products benefit from premium pricing, protection against counterfeiting, and enhanced market opportunities. For example, products like Pochampally Ikat and Kullu Shawls have seen increased demand and improved livelihoods for local artisans. The paper highlights the need for comprehensive policy measures to address challenges related to enforcement, marketing, and consumer education. Strategies such as strengthening legal protections, subsidizing marketing efforts, and fostering collaborations between stakeholders are recommended. Expanding the reach of GI products through digital platforms and international exhibitions can further enhance their market visibility and economic viability. GI-tagged products hold significant promise for India’s economic and cultural landscape. Further, the paper addresses existing challenges and leveraging government initiatives, these products can contribute to sustainable development, rural empowerment, and global recognition of India’s heritage. The research underscores the need for stronger marketing strategies, policy interventions, and support for rural producers to enhance the economic viability of GI-tagged products. This analysis provides valuable insights into how GI protection can contribute to sustainable development and rural economic growth in India.
