Abstract

Trademarks serve as a crucial tool in preventing consumer confusion and protecting businesses from competitors who may seek to profit through deceptive means. Trademark law grants owners exclusive rights to register and protect their marks while offering limited protection to unregistered trademarks. The primary objective of trademark law is to prevent unfair competition by ensuring comprehensive protection for trademarks at a national level. By restricting the unauthorized use of source-identifying marks, trademark law reduces consumer search costs and promotes fair marketplace competition. Without such protection, consumers could be misled, making trademarks an essential mechanism for maintaining market integrity. With the rise of digital marketing and e-commerce, trademark-related disputes have evolved, leading to the emergence of cybersquatting—a practice where individuals register domain names of well-known brands with the intent to sell them at high prices to competitors or the brand owners themselves. The most commonly targeted element in cybersquatting cases is the Second-Level Domain Name. Various forms of cybersquatting, such as typo-squatting, identity theft, and name-jacking, have further complicated legal enforcement. In India, cybersquatting is not explicitly addressed under the Information Technology Act, 2000 or its 2008 amendment. Instead, disputes are resolved under the Trade Marks Act, 1999 when domain names acquire brand recognition. In contrast, the U.S. Anti-Cybersquatting Consumer Protection Act (ACPA), 1999, specifically prohibits cybersquatting, providing a civil remedy against abusive domain name registrations that infringe on distinctive trademarks.

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