Digital Media Dynamics: Ethical Challenges and Accountability in the Information Age

Advancements in technology have transformed the communication channels and thus the form of media. Social media has emerged and revolutionised the interaction between people. Digital delivery of information offers various advantages as well as disadvantages. This paper discusses various opportunities modern technologies like Artificial Intelligence (AI) and Virtual Reality (VR) bring for us along with dangers. The increasing influence of media, especially social media, in shaping public opinion is also discussed in the paper. In the present world, the impact of digital media on the functioning of the government and affecting political polarisation is also discussed. The accountability of the media houses is important for a fair society. The paper also discusses the various agencies that play a role in ensuring accountability.