Deepfakes and the Right to Privacy: Analysing Constitutional Restrictions under Article 19(2)

In addition to making life easier, technological developments can have dangerous side effects if they are abused. One example of such technology is deepfake technology, which has been one of the most significant developments in recent years. It is very challenging to distinguish between authentic and fraudulent material. Artificial intelligence is used by deepfake technology to create hyper-realistic images and movies by impersonating people. This essay evaluates the growing effects of Deepfake technology on personal security and privacy. Artificial intelligence-powered deepfake capabilities present a challenge in correctly differentiating real media from fake versions, endangering data integrity and individual identities. This essay examines the present legal issues raised by deepfakes as well as potential remedies in India, such as the country's criminal, and privacy laws. Although certain aspects of the deep fake issue can be addressed by these current laws, it is becoming more widely acknowledged that specific rules and regulations targeting deep fakes and synthetic media are desperately needed. Furthermore, in order to reduce the risks connected with this technology, significant efforts must be taken to increase awareness, provide countermeasures, and create a regulatory framework.