Abstract

This research paper gives an important examination of the intersection that develops rapidly between Deepfake technology and cinematic art, which highlights both its transformative ability and legal and moral dilemmas. Deepfake operated by refined artificial intelligence and machine learning algorithms, rapidly deployed in film production-for objectives such as Digital D-aging actors, re-alive the deceased artists, and increase the visual story through the hyper-ethics simulation of the face and voice. While these technological progresses open new frontiers in creative expression and cinematic innovation, they simultaneously give rise to complex legal and moral questions ownership of consent, digital identity and equality. This study examines that the current legal structure - in India and internationally - affect these emerging issues, especially in the context of intellectual property rights, personality rights and data protection laws. In addition, it examines the adequacy of the existing law in regulating deepfake applications in the film, and identifies significant intervals that can expose artists and filmmakers for potential exploitation or misuse. From a moral perspective, the paper also examines the limitations of acceptable use, the authenticity, the implications for the integrity of the audience and the integrity of the creative process. By synthesizing the case studies, legal analysis and scholars' approaches, the purpose of this paper is to provide a wide understanding of the impact of Deepfake technology on cinema and is a lawyer for a balanced approach - which promotes innovation by maintaining fundamental legal rights and moral standards.

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