CSR and Film Industry in India: An Analysis

  • Dr. Harman Shergill
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  • Dr. Harman Shergill

    Member at District Consumer Disputes Redressal Commission, Patiala, Punjab, India

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Abstract

In today's society, the phrase "corporate social responsibility" (CSR) is frequently used to describe the process by which a company demonstrates and grows its corporate culture and consciousness of society. In India, cinema is the most effective mass communication medium due to its capacity to blend entertainment and idea transmission. Numerous films have made an impact on viewers. It resurrects us from the tedium and rigors of daily life. Therefore, it wouldn't be incorrect to say that cinema is like a mirror that reflects the hopes, dreams, disappointments, and contradictions of society, which connects it to social responsibility for it. Avoiding stories like these that threaten social values and ethics becomes crucial.This research paper has the following objectives to study the evolution of the concept of Corporate Social Responsibility, the importance of the role of Films and Film Industry in CSR, the contribution of the Indian Film Industry to society via CSR and the usage of CSR as a blanket in the Film Industry for covering black money.The researcher has conducted a doctrinal investigation. Exploratory, descriptive, and analytical approaches were used in the research. The goal of the design was to investigate, describe, evaluate, and examine the current theories and provisions of the Act as well as the judgments rendered by the various courts and the steps taken to strengthen the Act, among other things. The government's effort to find a solution is examined, as are the implications of doing so to resolve the problem. The researcher used secondary data to narrow down the scope of the issue. The research is not empirical in nature and is based on legislation, rules, and regulations, as well as the report of the standing committee. These are reports made by nongovernmental groups and governmental agencies. International charters, United Nations conventions, and declarations are all tools for gaining information. The distinguished writers' books, articles in research journals, news media, and legal websites served as secondary sources for this investigation.

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Research Paper

Information

International Journal of Law Management and Humanities, Volume 8, Issue 1, Page 713 - 729

DOI: https://doij.org/10.10000/IJLMH.118842

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This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.

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