Abstract

This paper discusses the importance of Intellectual Property (IP) and the legal frameworks governing it within the corporate domain. It highlights the interdependence of IP and corporate governance, like "two faces of the same coin." Companies must establish rules and regulations to protect their IP from both internal and external infringement. This involves identifying and prioritizing IP valuation and protection, and adhering to relevant government laws and regulations. Effective IP governance boosts investor confidence, attracts investments, and contributes to a company's long-term success. The paper also addresses the challenges companies face in protecting their IP, such as the unauthorized use of trademarks and the complexities of navigating legal battles. By examining a case involving Qiaodan Sports Company and Michael Jordan, the paper illustrates the difficulties in proving trademark infringement and the importance of securing IP rights. Furthermore, it emphasizes the need for companies to adopt best practices for IP governance, including robust security mechanisms and comprehensive protection strategies.

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